Enter the details you know. Optional advanced fields are kept separate so the main calculation stays easy to use.
How to use this calculator
- Enter item acquisition and restoration cost.
- Add a realistic overhead allocation and the fees charged on each sale.
- Choose a markup, calculate, and inspect both net profit dollars and net margin.
How the estimate works
Markup and margin are different. A markup is measured against cost, while margin is measured against selling price. The selected price method accounts for percentage-based selling fees.
A price formula cannot determine authenticity or market demand. Use comparable completed sales and condition evidence to decide whether the suggested ask is achievable.
Frequently asked questions
What pricing methods are available?Markup on cost adds a chosen percentage to cost, keystone pricing starts at double cost, and target net margin solves for a price that meets the requested margin after percentage fees.
What is the difference between markup and margin?Markup compares profit with cost. Margin compares profit with revenue, so the percentages differ for the same sale.
Should overhead be included in pricing?For sustainable pricing, assign a reasonable share of recurring operating costs to each item or product category.
Does the suggested price represent market value?No. It is a cost-plus price target. Market value depends on comparable sales, condition, desirability, and buyer demand.
Why is net markup lower than my target?Selling fees and additional per-sale expenses reduce the amount kept from the suggested sale price.
What if buyers will not pay the suggested price?Recheck costs and comparables, consider a different channel, or decide whether holding the item is preferable to selling below your minimum.