Estimate total cost of ownership from purchase price, expected services and strap or bracelet refreshes. Educational ranges only.
Entry: about $200–$450 per service
Mid-tier: about $400–$800 per service
Core luxury: about $700–$1,400 per service
High complication: about $1,500–$3,000+ per service
This calculator does not include insurance, polishing, crystal replacement, shipping or rarity-driven service premiums.
What is the 10-year cost of owning a watch?Purchase price plus maintenance, straps/bracelet refreshes and any repairs over the decade.
How many services in 10 years?Many owners plan around 1–3 full services depending on brand guidance and use.
Do straps really matter in ownership cost?Yes for leather and frequent changers. Metal bracelets usually cost less year to year unless replaced.
Is service cost the same for every Rolex or Omega?No. Complications, condition and centre pricing change the invoice significantly.